Content Marketing

Boost authority and credibility through value driven content marketing strategies.

 

Context Marketing is key to incorporate in your content marketing strategy. It is about creating digital assets, that you own, that add value to your online audience while promoting your brand as an online authority. Creating a digital content marketing strategy is key to online business success and starts with a Content Audit prior to creating you online content strategy. YBO will ensure your content marketing strategy plan is both contextually relevant and conversational.

Your content plan must include a variety of content strategies including content optimisation, a content plan for social media, your online content strategy and website content strategy. Content, which includes:

  • Articles
  • Case Studies
  • Video’s
  • Infographics
  • Testimonials
  • Press Releases
  • eBooks
  • Blogs

These all need to fall into your overall Content strategy. All of which must be designed to attract users and links to your website to increase engagement with your brand and to raise your brand’s credibility as the industry expert.

YBO Content creation includes:

  • research
  • audits and strategy
  • Planning and of course
  • The content creation

We will assist with creation of your content calendar, social media content strategy and incorporate your full strategy into your master plan. Our digital content manager sets clear KPI’s and specific goals for each piece of owned content and expertly ensures that all content writing adds value to your overall business plan through continual tracking. YBO content marketers create content that is specifically targeted to reach a desired audience, to achieve a desired result.

Content Is Anthing That Adds Real Value To The Reader

SEO Content

 

SEO content is any content created with the goal of attracting search engine traffic.

One of the biggest challenges that content marketers face is writing content that’s optimised for search engines and appealing to readers. SEO copy writing is all about creating useful and valuable content that targets specific keywords.

The originality and relevance of your content can only improve your ranking in search engines for selected keywords